MOONLIGHT MEADERY | Proportion Design
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GROWING WITH A UNIFIED BRAND

With over 70 different meads, a quickly expanding line of hard ciders, and several emerging braggot beer offerings, Moonlight approached Proportion to create a unified branding platform for use across the company. The consistent, iconic vocabulary created has helped position us as the leader in each market segment as we continue our rapid growth.

Michael Fairbrother, Founder & President

Brand positioning & development, identity design and ongoing development of marketing & product designs for the world-class meadery and cidery from Londonderry, New Hampshire – Moonlight Meadery.

ON FORM AND ICONS

How do you depict a moon without making it

1) a crescent
2) look like a cheese
3) look like a sun?

Just add water.