North Country General Store Branding | Proportion Design
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A not-so-general identity for a Contemporary Vermont General Store

“If you’re travelin’ in the North Country fair, where the winds hit heavy on the borderline, remember me to one who lives there, she once was a true love of mine…”

– Bob Dylan, Girl From the North Country

Dylan’s iconic song is the inspiration for the North Country General name and overall brand vision. Working collaboratively with Alex & Dean Fraser we developed the creative look and feel through identity explorations, merchandise concepts, print collateral, and digital campaigns.

And now this from Anon Y M on yelp

“Holy shit – a place that lives up to the hype. Finally. Beautiful/thoughtful design, nicely curated selection of things to buy (beer, wine, maple stuff, clothing, some home goods). “

AHHH, THAT WAS REFRESHING

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